Data Protection Declaration

As of 06/2022

Privacy policy of

Am Kirchenhölzl 15
82166 Gräfelfing

Phone: +49 (0)89 - 18 92 88 0 (Please prefer our email contact. / Our availability by phone is limited)
Fax: +49 (0)89 - 18 92 88 10

What is your personal data used for?

Log files (access data)

When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use. Personal server log files are stored for a maximum of 7 days before they are anonymised or deleted. The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website cannot be guaranteed.


On the website of the AMAZONAS GmbH, users are given the opportunity to subscribe to our enterprise's newsletter. The personal data transmitted to the controller when the newsletter is ordered is specified in the input mask used for this purpose.

The AMAZONAS GmbH informs its customers and business partners at regular intervals by means of a newsletter about enterprise offers. The newsletter of our company can basically only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail is sent to the e-mail address registered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorised the receipt of the newsletter.
The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter and on the basis of an expressly granted consent. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter service or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The data will only be stored as long as the corresponding consent has been given and will otherwise be deleted immediately. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter.
The provision of your personal data for the receipt of the newsletter is voluntary. Without the data, however, we are unfortunately unable to send you our newsletter.


The AMAZONAS GmbH newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in HTML emails to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the AMAZONAS GmbH may see if and when an e-mail was opened by a data subject, and which links contained in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and analysed by the controller in order to optimise the newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. AMAZONAS GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

Contact form / Contacting us

If contact is made with AMAZONAS (e.g. by contact form or e-mail), personal data is collected. Which data is collected in the case of AMAZONAS can be seen from the respective contact form. AMAZONAS stores this data exclusively for the purpose of answering your request or for contacting you and, if necessary, for the associated technical administration.

AMAZONAS has a legitimate interest in processing the data in order to respond to your request in accordance with the legal basis of Art. 6 Para. 1 lit. f DSGVO. If the contact is made within the scope of a contract conclusion, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, email address and the reason for the request.

Your data will be deleted after your request has been processed, unless and insofar as overriding legitimate interests of third parties or compliance with statutory regulations and/or retention obligations take precedence or conflict with this.

When using our contact form, the data transmitted by you will be handled by AMAZONAS in compliance with the German Data Protection Regulation (DSGVO). If you make use of a technical customer support service provided by AMAZONAS, your data will be passed on to the service providers commissioned by AMAZONAS, who are also obliged to comply with the Basic Data Protection Regulation (DSGVO). This also applies to the service companies used by AMAZONAS for product evaluations and technical administration.

Registration & creation of your personal customer account

You can register with AMAZONAS at any time and set up a customer account with the required personal data at AMAZONAS. Via your customer account you can conveniently view all transactions of your transacted and/or open orders. You can also manage your address data and other account settings.

As part of the registration process, we obtain your consent in accordance with Art. 6 Para. 1 lit. a DSGVO. The data will be stored as long as the customer account exists and is not deleted or as long as legal retention periods require us to do so.
The provision of your personal data is voluntary. Without it, however, the creation of a customer account is not possible.

Dispatch processing - returns

Within the scope of shipment processing, AMAZONAS transmits your personal data (gender, first name, surname, address), if necessary reassignments and/or mobile phone number/email address for notification optimisation, as well as other shipment-related data to the AMAZONAS transport service providers on the basis of the Basic Data Protection Regulation (DSGVO) as well as the Postal Service Data Protection Regulation (§5 PDSV). The processing and forwarding is carried out for the fulfilment of the concluded contract and is necessary for this. Without the provision of the data, shipping and returns cannot be processed in accordance with the contract. Your personal data will only be stored for processing as long as it is necessary for the fulfilment of the contract or due to legal retention periods.

Types of payment - Information

AMAZONAS offers all customers different payment methods. All service providers involved in payment processing are obliged to observe and comply with the Data Protection Regulation (DSGVO). For all payment methods, the verification/processing is carried out in compliance with and adherence to the Basic Data Protection Regulation (DSGVO). The data you enter is collected for the purpose of fulfilling the contract. Processing is carried out on the basis of necessity for the performance of the contract. The provision of your personal data is necessary in order to be able to execute the purchase contract with you. Without the provision of your personal data, we cannot execute the order.

We store this data in our systems until the statutory retention periods have expired. These are generally 6 or 10 years for reasons of proper accounting and tax law requirements.

Depending on which payment service provider you select in the order process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies. Further information on the payament service providers we use can be found in this privacy policy.

  • PayPal Plus (PayPal, credit card, direct debit):
    PayPal PLUS is an offer of PayPal (Europe) S.à r.l. et Cie, S.C.A. 22-24 Boulevard Royal, L-2449 Luxembourg ("PayPal"). If PayPal PLUS is used to process the payment, your entered data will be transmitted to PayPal after the order is completed. In this respect, the data protection provisions of PayPal apply, which you can access here:

  • Amazon Pay

    Amazon Pay is an offer Amazon Payments Europe S.C.A. 5, Rue Plaetis - 2338 Luxembourg, registered registration number with the R.C.S. Luxembourg: B153265, VAT identification number: LU24448288). Insofar as Amazon Pay is used to process the payment, you can pay with your address and payment data stored with Amazon. In this respect, the data protection provisions of Amazon Pay apply, which you can access here:

Exchange of information via e-mail

AMAZONAS contacts the customer by e-mail (bindingly deposited during registration). AMAZONAS uses your e-mail address in compliance with and in accordance with the Basic Data Protection Regulation (DSGVO), for the purpose of individual communication with you, for confirmations, notifications, changes to the service, information from and about companies associated with AMAZONAS, for important changes as well as legally required notifications.

The processing of the collected data is based on a legitimate interest in the exchange of information with the customer or interested party and, if necessary, in the context of a (pre-)contractual measure.

The data will be stored by us only as long as it is necessary for the purpose or as long as legal retention periods require us to do so.

The provision of your personal data is voluntary or for the execution of the contract. Without the data, we will not be able to contact you, conclude the contract with you or carry it out.


Use of cookies

Cookies are small files that are stored on your data carrier and save certain settings and data for exchange with our system via your browser. Basically, we set different categories of cookies on our website:

  • Cookies that are technically necessary to provide services requested by users (technically necessary cookies).

These cookies do not require consent according to § 25 para. 2 no. 2 TTDSG and are set on the basis of our legitimate interest in providing services requested by users on our website.

  • Cookies, the storage of which helps us to design our websites and our offers for you accordingly. These make it easier for you to use them, for example by saving certain entries you make so that you do not have to keep repeating them (convenience functions).
  • Cookies that serve to better tailor the offer on a website to the interests of visitors or to generally improve it on the basis of statistical evaluations.

The legal basis for setting these cookies is your consent in each case.

You can find an overview of the cookies we use and your personal cookie settings at the bottom of our shop under "Cookie settings".

More information on the technically necessary cookies used

Administration cookies

Shop administration cookies are set during the shop session. These are deleted after the browser session ends.

Secure Cookie

Within the framework of SSL encryption, the Secure Cookie secures the data protection-relevant content in a special way.

Recognition of cookie support

When AMAZONAS online offers (e.g. websites or online shop) are called up, the website checks whether the browser accepts the use of cookies. The validity period is 2 years.

Redirect informationen

This cookie is set when a product or category no longer exists and the shopper is redirected to the next higher category, the catch-up page or the home page for link recovery. This cookie stores the information that the page accessed no longer exists. The cookie is normally deleted when the next page is called up. If there is no subsequent visit, it is deleted after 30 days.

Saving any information

This cookie is used to store shop control information in order to implement individual requirements (e.g. individualised landing pages, content control based on target groups, etc.). The content of the cookie is encrypted and is deleted after 30 days.

How can you prevent the storage of cookies?

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

If you deactivate cookies, certain features on the online presences offered by AMAZONAS may not be available to you and some web pages may not be displayed correctly.


More information on the third-party tools used

Matomo reach measurement

We use the web analytics tool Matomo to measure visits to our website in order to optimise our site and the services we offer in line with visitors' interests. No information is stored in the end user's terminal equipment or access to information already stored in the terminal equipment. Only the information sent with the server request is processed. In the process, the IP address is anonymised. This ensures that no conclusions can be drawn about individual persons.

The legal basis for the processing of possibly pseudonymous data records is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest is to measure the reach of our web offer in order to optimise the presentation of our offer. The data is deleted after 60 days. Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website. This provision of data is neither legally nor contractually required.

Third-party content is integrated on this website. This content is provided by Google Inc. ("Provider"). YouTube (YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066) is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

For videos from Youtube that are embedded on our site, the extended data protection setting is activated. This means that no information from website visitors is collected and stored by Youtube unless they play the video. For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Google

Facebook services

Various services of the social network Facebook are used on our website. We inform you about the exact use of these tools below.

  • Social Plugin
    Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plug-in from Facebook" or "Facebook Social Plugin". When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or posting a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook's privacy policy:
    If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with a "Facebook Blocker" or script blocker.

  • Facebook Remarketing
    Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This enables Facebook to assign the visit to our pages to your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy statement at If you do not wish any data to be collected via Custom Audience, you can deactivate Custom Audiences here.

  • Instagram
    Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram. For more information, please see Instagram's privacy policy:


We use a social content management solution from Flowbox AB, Riddargatan 17D, 114 57 Stockholm, Sweden on our website to show you images of our products from social media channels. Flowbox's service uses cookies (_flowbox) and other similar tracking technologies to, among other things, gain insights into the behaviour of our visitors. The cookie "_flowbox" has a storage period of 2 years, unless it is manually deleted earlier.

The legal basis for the processing is your consent pursuant to Art. 6 para. 1 lit. a DSGVO.

Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website, as well as the provider of the tool, Flowbox AB, with whom there is also an order processing relationship.
The provision of your personal data is neither legally nor contractually required. However, without consent to data processing, content of Flowbox's social content management solution cannot be displayed. You can revoke your consent at any time with effect for the future via the cookie settings. You will find a link to the settings in the footer of the website. Alternatively, you can also delete cookies via your browser (see chapter "How can you prevent cookies from being stored?" in this privacy policy).


Objection to data collection / Tracking Opt-Out

You can change or withdraw your consent or refusal at any time. Click here to adjust your individual cookie settings.

Storage period for personal data

With regard to the storage period, we delete personal data as soon as their storage is no longer necessary for the fulfilment of the original purpose and there are no longer any legal retention periods. The statutory retention periods ultimately form the criterion for the final duration of the storage of personal data. After expiry of the period, the corresponding data is routinely deleted. If retention periods exist, processing is restricted in the form of blocking the data. More details can be found in the description of the respective processing.

Note on data transfer outside the EU

AMAZONAS ensures that any transfer of personal data to countries outside the European Economic Area is only carried out in compliance with the German Data Protection Act and the General Data Protection Regulation (DSGVO).

With data recipients in third countries with which no adequacy decision exists, we conclude the standard contractual clauses of the European Commission and, if necessary, take further measures to ensure adequate guarantees. You can find these clauses at

Data Protection Officer

Data protection officer of AMAZONAS GmbH
c/o activeMind AG
Potsdamer Str. 3
80802 Munich
E-mail address:

Rights of the data subjects

Every data subject has the right to information under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restriction of processing under Article 18 of the GDPR, the right to object under Article 21 of the GDPR and the right to data portability under Article 20 of the GDPR.

With regard to the right to information and the right to erasure, the restrictions according to §§ 34 and 35 BDSG apply.

You may revoke your consent to the processing of personal data at any time. This also applies to the revocation of declarations of consent given to us before the applicability of the General Data Protection Regulation, i.e. before 25 May 2018. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected.

Right to lodge a complaint pursuant to Art. 77 GDPR

If you consider that the processing of personal data concerning you infringes the GDPR, you have - without prejudice to any other administrative or judicial remedy - the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement.

Right of objection

If AMAZONAS processes your personal data within the framework of a balancing of interests on the basis of our overriding legitimate interest, you have the right at any time to object to the processing with effect for the future for reasons arising from your particular situation.

If you exercise your right of objection vis-à-vis AMAZONAS, we will terminate the processing of the data concerned. AMAZONAS reserves the right to further processing in cases where compelling reasons for protection or other legal reasons for processing demonstrably exist which override your interests, fundamental rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.